This Christmas Disney Store is partnering with national charities to donate soft toys to thousands of children around the country with the ‘From Our Family to Yours’ campaign, supporting both Great Ormond Street Hospital Children’s Charity and In Kind Direct, who will help Disney reach hundreds of local children’s charities across the country.
The national campaign launched with a star-studded special event attended by celebrities Michelle Heaton, Lydia Bright, Tamara Ecclestone, Stacey Solomon, Tamzin Outhwaite, Jenni Falconer, Adele Silva, Fiona Bruce and their families at London’s Oxford Street Disney Store.
How to support the ‘From Our Family to Yours’ Campaign
The ‘From Our Family to Yours’ initiative invites families to take a festive photo in the Disney Store or dig out a classic from the family photo album and share their treasured moments through Instagram or Twitter using the hashtag #DisneyStoreFamily. Each family that submits a photo will be entered into a competition to win a family trip to New York, including a private shopping spree at the Disney Store in Times Square.
For every family photo shared, a soft toy will be donated to a child through Disney Store’s chosen national charities. This is the seventh year Disney Store has run a Christmas campaign to support children’s charities, and to date, has donated over 125,000 soft toys throughout Europe.