As a small business, especially a business you run at home, it can be tough to enjoy some of the benefits experienced by larger corporations or even mid-sized businesses in your local town. For instance, brand recognition is much harder to develop, because you not only have the capacity for a smaller amount of clients, but it’s not always guaranteed that they’ll sing your praises even after they’re very satisfied with your service or product.
For that reason, it’s important to think of ways to properly build your reputation, and often, goodwill can do most of the heavy lifting here. But hoping to curate goodwill and achieving it are two different things. As this technically counts as an intangible asset, it can be tough to properly quantify or measure.
Thankfully, there are some tried and tested methods you can use for curating such goodwill, and we believe doing so can help you thrive more readily as a humble entity. Let’s discuss what they are below, and how to make use of them:
Goodwill As A Home Business – Mark Out Important Events
Marking out important events on the calendar should be an essential part of your business planning, not only for essential measures like keeping up with tax season but in celebrating your guests where appropriate. For instance, charity greeting cards could help you send an ethical note to each one of your clients yearly. Newsletter emails for certain events in the calendar related to your business, such as a local convention you’re in attendance of, can also be opted-into. This way, your firm will seem relevant and dynamic, one worth paying attention to.
Show Your Gratitude
Despite how worthwhile your home business might be, it’s an act of trust on the behalf of your clients or customers to use your services as opposed to a larger entity. For this reason, it can be nice to show them thanks where appropriate, be that a discount on their next purchase, a handwritten note with each product, or something more substantial, such as asking for their testimonial on your website and providing them an awesome promotion in return. Showing your gratitude can be a key way to ensure people feel good about supporting you, and that they wish to continue doing so.
Goodwill As A Home Business – Know Your Market
Knowing your market seems like such an obvious piece of advice, but it’s true, as a home business, each client is absolutely going to have a major effect. It might be that so far your consulting services are among other women running their own home businesses, or perhaps your tailoring work has so far been measured for local production studios trying to enact worthwhile prop design for their theatre shows. When you look into these clients, their needs, their spending, and how worthwhile the business connection is, you can then seek to appeal to more like them or use this as vital insight for the next client you attract.
Goodwill As A Home Business – Package Products & Services Well
The means by which you deliver your goods and services is almost just as important as the goods and services you offer to begin with. You would no doubt understand that making sure the packaging of your products is of high-quality can be key, be that using clothing protectors for seamstress projects you’ve finished, or designing your website using a template model to make sure your storefront is secure and your checkout is trustworthy can inspire more people to utilize your brand. When you give a polished experience in this way, goodwill is sure to spread for the better.
With this advice, you’re almost certain to curate goodwill as a home business going forward, in the best possible light.