Whether you run a blog, or sell crafts online, regularly updating your website is a must!
Unfortunately, many of us put off the little upgrades, promising to do it later… but is that really any surprise? Think how frequently we put off updating our phones, and all that takes is just a click of a button.
If your website needs an update, then the New Year is the perfect excuse: New Year, New You, New Site. Still need convincing? Here are five reasons you should update your site in 2022.
Do you ever use your phone to look something up, even though you’re sat at your computer? You’re not alone. We live in a world where the majority of internet searches are conducted on our mobile devices.
By not optimising for these devices, you risk alienating potential consumers, because if your site won’t load properly on their phones, they’ll just go to one that does.
Not only that, but Google now takes device optimisation into account with their mobile first indexing, so a mobile update to your site is a good idea!
Regardless of what device your customer uses, loading speed is essential. If your page takes too long to load, then your customers are just going to give up and go somewhere else.
Updating your website can have a significant boost on your speed, ensuring a pleasant experience for your users.
Search engine optimisation is one of the best things you can do to improve your Google rankings, and it’s a good idea for you to go back through your content to implement keywords.
Now, keyword rankings can be a little tricky when you get started, so enlist the aid of an expert agency such as Maratopia Digital Marketing to get you started. They can even perform some general website maintenance for you while they’re at it!
Links in the content you’ve created can break, and domains can be sold and bought. It’s important for you to go back through your content, particularly blog posts, and check the status of the links you’ve included.
Do they still go to the place you intended them to? Is the content on those sites still relevant?
If the answer to either of these is no, then you should give your post a spruce up, and include new, relevant links.
How Does It Look?
We were all told that you should never judge a book by its cover. But the appearance of your site matters.
While some templates are timeless, if your website looks like it was last updated in 2004, you’re going to turn off potential visitors.
Find a sleek, easy to read design that’s pleasing to the eye. And don’t forget to ensure your images are of a high quality and carry information, as these are what internet users spend the most time looking at.
Have you updated your website? Share your tips in the comments below!