If you wait, starry-eyed, for Black Friday throughout the year, you are not alone. Many people dream of finally getting their hands on a well-priced version of their dream appliance, from TVs and fridges to phones and speakers.
Traditionally, Black Friday is the fourth Friday of November, but it has seen many mutations of its original form, with some retailers extending the sales in two weeks, and in some cases, even months! It falls on the day after Thanksgiving and is known for its trademark high-intensity sales angles. Many retailers even start sales at all hours of the morning, to add the angle of mystique and excitement.
What about Covid?
Following the insane pandemic events of 2020, many people have been left wondering what about social distancing and avoiding crowds? Being in close contact with large groups of other people is a hallmark of Black Friday so how to navigate this in the time of Covid?
While this conundrum has definitely posed great challenges to many retailers, there has also been a massive boom in online sales, as the potential for that has increased exponentially in the past few months!
Uniqueness is the name of the game
The beauty of Black Friday is that it makes deals that would otherwise be unlikely or even impossible accessible to you and me. Paired with extended retail hours, time-restricted sales and other related specials, it is not uncommon to see Black Friday deals spread out across the month of November and sometimes even October! With the advent of serious online shopping following the pandemic, you can relax, knowing that you have access to the best deals without having to enter a shop or face a thronging mass of people.
Watch out for scams
Amidst all the fun and excitement comes a word of warning, though. Many deals that are sold as being absolutely amazing, sometimes aren’t. So how do you see through the smoke and mirrors, and find an actual good deal?
Start by drawing up a budget. When you know what you can spend, overspending becomes harder. Remember that Black Friday is the Grand Opera of marketing bumph, and if ever anyone will use their chance to sell you things, this will be the time! Boost your immunity against advertising a sweet talk by sticking to your budget, no matter how badly you want what they throw at you.
What else can I do this year?
Easy – stay home! I don’t mean missing the sales – I mean shop from home! You’ll be doing yourself and everyone around you a favour by limiting your exposure to any potential coronavirus danger zones. What year is it anyway? Go for the full online shopping experience, and enjoy not only the sales but the bonus fact that your stuff gets delivered to your doorstep.
Finally – don’t wait – start! Remember that the best deals are often only available as limited stock, so if you want a slice of the pie, you’d better be there!